The Future of Commerce: AI Agent Multi-Sided Platforms


The rapid advancement of generative AI has led to a significant shift in the AI landscape. As we move from centralized large language models to distributed, fine-tuned models, the potential for AI agents to represent individuals and companies has become a reality. This transformation is set to revolutionize the way we interact and conduct business, paving the way for AI agent marketplaces.

Understanding Two-Sided Marketplaces

To grasp the concept of AI agent marketplaces, it is essential to understand two-sided marketplaces. These platforms, such as eBay, Airbnb, and Uber, connect two distinct user groups, typically buyers and sellers, and facilitate transactions between them. Rochet and Tirole's seminal paper (2004) explores this concept and introduces the idea of multi-homing, where users simultaneously use competing platforms.

The Evolution of Multi-Sided Platforms (MSPs)

Multi-sided platforms (MSPs) take the concept of two-sided marketplaces further by enabling interactions between multiple user segments. Rather than focusing solely on transactions, MSPs prioritize facilitating direct interactions between users. Social media giants like Facebook and LinkedIn are prime examples of MSPs. Hagiu and Wright's paper (2011) provides an in-depth analysis of the intricacies of these platforms.

The Emergence of AI Agent Marketplaces

As we progress towards an AI-driven future, the potential for two-sided AI agent marketplaces becomes increasingly apparent. Imagine a platform similar to Fiverr, but instead of connecting human service providers with users, it connects AI agents offering services with users in need of those services. Multi-homing will play a crucial role in this landscape, allowing users to seamlessly switch between competing AI agent marketplaces.

The Need for AI Agent Multi-Sided Platforms

With the anticipated rise of millions of distributed AI agents, the need for AI agent multi-sided platforms becomes evident. These platforms will serve as the backbone for connecting and managing the vast network of AI agents. Several key components will be essential for the success of these platforms:

1. Agent Registry: A comprehensive database of AI agents, their capabilities, and their credentials.
2. Authentication: Robust security measures to ensure the authenticity and integrity of AI agents.
3. Search Capabilities: Efficient search algorithms to help users find the most suitable AI agents for their needs.
4. Ratings and Reviews: A feedback system to establish trust and maintain the quality of AI agent services.
5. Messaging: Seamless communication channels between AI agents and users.
6. Contracting and Payment Systems: Secure and reliable mechanisms for establishing contracts and facilitating payments.

The Future of AI Agent MSPs

As the AI landscape evolves, we can expect both centralized and decentralized AI agent MSPs to emerge. Existing Web 2.0 platforms may transform into AI-powered MSPs, leveraging their established user bases and infrastructure. Simultaneously, new decentralized marketplaces will likely appear, offering increased transparency, security, and user control.

Companies that recognize the potential of AI agent MSPs and establish themselves as early adopters will have a significant advantage in this new era of commerce. By developing robust agent registries and leveraging cutting-edge technologies like WebGPU and WebLLM, these companies will be well-positioned to shape the future of AI-driven marketplaces.


The future of commerce is on the horizon, and AI agent multi-sided platforms will be at the forefront of this transformation. As we witness the rise of generative AI and the shift towards distributed, fine-tuned models, the potential for AI agents to revolutionize the way we interact and conduct business becomes increasingly clear. By embracing the concept of AI agent marketplaces and investing in the development of multi-sided platforms, companies can position themselves as leaders in this exciting new era of AI-driven commerce.